Every project begins with an Idea.
Some take shape as products, while others deserve to be told and become part of a story.
Idea Book is the new narrative of Erba Idea: an editorial project created to tell the story of the brand beyond the boundaries of a traditional catalogue. A publication that takes shape alongside the brand’s new identity and recent rebranding journey, offering an authentic insight into its inspirations, materials, colours and products.
Page after page, Idea Book reveals the journey that has shaped the brand, unveiling its creative process, choices, influences and approach to design. More than a simple collection of products, it is an editorial object to explore, preserve and experience, created to inspire and offer an authentic glimpse into the world of Erba Idea.
At the end of the volume, a symbolic gesture opens a new chapter: by turning the book over, a second story unfolds, dedicated to the Heritage Collection. A section that celebrates the roots of Erba Idea and the heritage of knowledge, identity and design culture that has shaped its essence, reinterpreting its legacy through a contemporary vision.
Discover Idea Book through its digital preview and immerse yourself in the world of Erba Idea. Click the link below to begin the journey.
Idea Book