Magazine
Erba Idea at Salone del Mobile.Milano 2026
Salone del Mobile.Milano 2026 marked a significant comeback for Erba Idea. After seven years, the brand returned to the international stage with the unveiling of a new image and a fresh, free and more contemporary vision of living.
The Emotion of Freedom: Erba Idea Ignites Salone del Mobile 2026
With the debut of I.DE.A. (Italian Design Atelier), the brand breaks the mold to give voice to boundless creativity.
Erba is back with a new Idea
In 2026, drawing from a deep-rooted heritage in the heart of Brianza, Erba Italia evolves into Erba Idea, transforming sixty years of craftsmanship into a new, vibrant energy.
Welcome to this new, bright vision of design.
