Design is never static; it is a living breath that adapts to the passing of time. Today, drawing from a deep-rooted heritage in the heart of Brianza, Erba Italia evolves into Erba Idea, transforming sixty years of craftsmanship into a new, vibrant energy. Inheriting the spirit of Giorgio Soressi’s creative leadership, artisanal rigour meets an audaciously pop vision, where colour and form become the languages of freedom.
In 2026, Erba Idea redefines the boundaries of living: each piece is no longer just an object, but a sanctuary of comfort and beauty where tradition dialogues with a joyful, contemporary creativity.
Welcome to this new, bright vision of design.
