The Emotion of Freedom: Erba Idea ignites Salone del Mobile 2026
With the debut of I.DE.A. (Italian Design Atelier), the brand breaks the mold to give voice to boundless creativity.
At Salone del Mobile 2026, Erba Idea unveils an unprecedented chapter, poised to captivate the curious and inspire its most devoted followers. The world’s most prestigious design stage becomes the setting for the brand to reveal its new identity: a vibrant explosion of freedom that defies convention.
At the heart of this showcase are the exclusive pieces developed by I.DE.A. (Italian Design Atelier). More than a workshop, the Atelier served as a creative sanctuary where seasoned industry experts were invited to unleash their vision with fluid, soul-stirring spontaneity. Within this space, design was liberated from traditional constraints, allowing imagination to transcend the boundaries of the expected.
These new creations are designed to shatter the rigidity of contemporary forms and palettes. They stand as a testament to the power of surprise, proving that true wonder is found when creativity is left unconfined.
We invite you to experience a world where expression knows no limits, transforming furniture into a timeless manifesto of liberty.
Join us from April 21st to 26th to explore the collection.
Salone del Mobile.Milano 2026
Hall 13 | Stand D30